연구정보
The development of internet advertisement in Poland throughout recent years
폴란드 국외연구자료 기타 A. Kisiołek Marketing ì Menedžment Innovacìj 발간일 : 2014-07-01 등록일 : 2016-06-29 원문링크
The article presents basic information regarding online advertisement and its most popular forms in Poland. Some part of the work is devoted to the development of Polish Internet advertisement since 2000, and particularly in 2010-2012. Historical trends in the development of online advertising in Poland are analyzed as well.