연구정보
[경영] Gender-Smart Business Solutions : Serena Hotels Takes Leadership Role in Tackling Barriers to Women’s Employment in Pakistan
파키스탄 국외연구자료 연구보고서 World Bank 발간일 : 2022-08-08 등록일 : 2022-08-21 원문링크
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Serena Hotels comprises 36 luxury resorts, safari lodges, and hotels located in East Africa and Central and South Asia. This project was developed in Serena Hotels Pakistan. A commitment to achieving gender equality is a pillar of the company’s corporate culture. Serena Hotels implemented gender-inclusive initiatives to attract more women and received an IFC-PBC Gender Balance Award for these efforts. Yet, the share of women in its workforce remained persistently low, also influenced by Pakistan’s cultural norms and gender stereotypes that limit women’s access to certain occupations, including the tourism and hospitality industry. IFC conducted a gender diagnostic of the hotel’s workforce to understand the country and company context and identify barriers and drivers of women’s employment and career development at Serena Hotels. In 2020, Serena Hotels became the first company in Pakistan and the second company in the global hospitality industry to receive the EDGE Gender Certification for advancing gender equality. Based on IFC recommendations, the organization is also implementing measures to close gender gaps in its workforce: the goal is to double its female employee ratio and boost the share of women in the top and middle management.
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