연구정보
Halal Logistics PEST Analysis: The Malaysia Perspectives
말레이시아 국외연구자료 기타 Mohamed Syazwan Ab Talib, Abu Bakar Abdul Hamid, Mohd Hafiz Zulfakar, Ananda S Jeeva Asian Social Science 발간일 : 2014-01-01 등록일 : 2016-04-17 원문링크
Halal logistics is a global business, and the objective of this study is to analyse the general environment of Halal logistics in Malaysia by using the PEST Analysis. This study is exploratory in nature and applies literature survey and the External Factors Evaluation (EFE) Matrix methodology. The results generated 20 factors that externally influencing the Malaysia Halal logistics scene. Plus, from the analysis, the opportunities and threats are also showcased. This study is the first attempt to analyse the external environment of Malaysia Halal logistics industry, and it is hoped that this study will be a platform or future reference for more academic and professional research in Halal industry.