아세안

Purpose: The widespread adoption of smartphone, which is the result of convergence of Information and Communication Technology, potentially influence work activity of mobile professional: how they plan and execute the agenda, include how they still work during their travel. This paper aimed to gain the first insight to understand the behavioural changes in activity and travel pattern of mobile professional. Design: Cross-sectional survey that consists of 20 interviews and 50 questionnaires conducted to provide initial overview of the transformations that occur in mobile work in Indonesia, as a developing country. Simulation using the stated adaptation approach conducted to obtain a basic response patterns that occur when information is received during the ongoing daily activities. Findings: Smartphone adoption has provided mobile professional with the ability to work in novel way. They use smartphone as an information and communication tool throughout the day to improve the productivity and to assure the efficiency of their “travelling”, as a part of their mobile work. Research limitations: Ideally, to obtain the transformation rules of travel patterns, this study should be conducted with a larger sample size. This study uses only a limited number of samples, because only intended to provide initial overview. Practical implications: the basic pattern rule of the transformation is a useful to give a better understanding. Originality/Value: By choosing Indonesia as a case study, it will be given an overview ternaformasi that occurs as a result of the adoption of smartphones in the mobile work activities in developing countries.