연구정보
Factors Influencing Alumni Donations
태국 국외연구자료 기타 Sarunya Lertputtarak, Surat Supitchayangkool International Journal of Business and Management 발간일 : 2014-02-21 등록일 : 2016-05-31 원문링크
The main purposes of this study were to study demographic factors, academic system, and social networks andother communication tools which can influence alumni donations. Using quantitative research involvingquestionnaires, the participants of this study were former and current students of master and doctoral degreeprograms in business from one of the government universities in Thailand. The results showed that academicsystem, social networks and other communication tools have an influence on a willingness to donate. Whereasthe alumni and current students’ gender, age, marital status have no relationship with a willingness to donate.Student satisfactory interactions have no influence on a willingness to donate either.