중동부유럽

The impact of large company’s strategy on its performance constitutes an interesting subject for the strategic management research. There is little attention given to the analysis of this relationship at the small and medium enterprise (SME) scale and even less studies published to examine it from a regional perspective. The aim of this study is to empirically investigate the link between strategies and performance of SME’s. Data for the research were obtained primarily from a survey of SMEs conducted in Hungary. Results indicate that the different indicators of financial performance of SMEs are having a strong link with the firm’s strategy, while the firm regional location may have a limited influence, depending on financial indicators. The findings of this study might be useful to managers of Hungarian SMEs, while contributing to the SMEs field research.