반복영역 건너뛰기
지역메뉴 바로가기
주메뉴 바로가기
본문 바로가기

연구정보

Adoption of Internet Banking in Maldives, the Most Important Determinants

인도ㆍ남아시아 기타 국외연구자료 기타 Mihna Zahir, Behrooz Gharleghi DOAJ 발간일 : 2014-11-01 등록일 : 2016-04-04 원문링크

This research explores the relationship between various variables that may influence the behavioural intention to use internet banking such as social influence, performance expectancy, facilitating conditions, effort expectancy, and trust. One of the main aims of this study is to find out the predictors of internet banking adoption and identify these factors. Further objectives include to investigate whether the independent variables namely performance expectancy, effort expectancy, social influence, facilitating conditions and trust affect the behavioural intention to use internet banking. This study has been conducted in Maldives and it will focus on the internet banking users of central bank of Maldives namely Bank of Maldives. A questionnaire was developed using the variables from UTAUT model with an added variable of trust. A total of 150 respondents were collected using simple random sampling. Regression analysis and Correlation analysis was also carried out to determine the relationships between all the dependant variable and independent variables. The results showed that three variables were found to have less significance to the dependant variable of behavioural intention to use internet banking. These three variables are effort expectancy, social influence and trust.

 

본 페이지에 등재된 자료는 운영기관(KIEP)EMERiCs의 공식적인 입장을 대변하고 있지 않습니다.

목록