중동부유럽

The main purpose of this paper is represented by the developing of proposals for improving the activity of Tourist Information Centre (TIC) in Braşov, starting from the fact that it has a very important role in promoting Braşov county. In the first part of the paper we focused on the theoretical concepts related to our topic, whereas in the second part we applied the benchmarking method for comparisons between three Tourist Information Centres in the world: Riga (Latvia), Girona (Spain) and Manhattan (USA), for adopting the best practices learned in our proposals to improve the activity of TIC in Braşov. In order to analyze the activity of TIC Braşov, we used the mystery consumer technique. The last part contains the conclusions and our proposals for improving the activity of TIC Braşov.