연구정보
Technology roadmapping in Hungary: Some practical observations
헝가리 국외연구자료 기타 Szilvia Biro-Szigeti, Zsuzsanna Szalkai, Bela Pataki Perspectives of Innovations, Economics and Business 발간일 : 2010-02-03 등록일 : 2016-06-29 원문링크
Technology roadmapping (TRM) is a technique for exploring the evolution of markets, products, technologies, and their linkages. During our Hungarian TRM-applications we found important a clear business need; senior level ownership; effective communication; information and knowledge sharing; spending considerable time at the beginning; preferring less frequent but longer workshops than more frequent shorter ones; involving all related functions, active participation of senior managers; having a TRM-champion inside the company; a case-study-based training to teach TRM; and calling TRM a different name at the beginning.