Tourism is the fastest growing and single largest industry in the world. The tourism industry of Bangladesh is of no exception from this. It can play an important role to contribute in the national economy of the country. Bangladesh is a developing country in Asia, holding high potentiality for tourism. There are hills, vales, deep and mangrove forests, rivers and the longest beach in the world. In this country, the scope of nature based tourism, research based tourism, culture based tourism and eco-tourism is quite evident. Having all the minimum requirements, the tourism industry could not develop adequately. Even a very few studies are available related to the issue of tourism marketing in Bangladesh. The overall objective of this research is to have an overview in tourism marketing in Bangladesh highlighting the issues and challenges being faced in this sector.