연구정보
Customer Empowerment in Healthcare Organisations Through CRM 2.0: Survey Results from Brunei Tracking a F
브루나이 국외연구자료 기타 Muhammad Anshari, Mohammad N. Almunawar, Patrick K. C. Low, Zaw Wint ASEAS : Österreichische Zeitschrift für Südostasienwissenschaften 발간일 : 2016-11-09 등록일 : 2016-11-09 원문링크
The idea of customers’ empowerment in healthcare emerged in response to the rising concern that customers or patients should be able to play a critical role in improving their own health. In traditional healthcare practices, a patient is the recipient of care as well as medical decisions. However, a paradigm shift has taken place – that is, a change from patients who merely receive care to those who actively participate in their healthcare. This change emerged in the 1960s and has spread throughout the entire healthcare industry as a social movement characterised by the right to act based on informed choice, active participation, a self-help perspective, and full engagement in critical processes (Kieffer, 1984).
본 페이지에 등재된 자료는 운영기관(KIEP) 및 EMERiCs의 공식적인 입장을 대변하고 있지 않습니다.
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