연구정보
The Perception of Respondents of Packaging Innovations in Slovakia
슬로바키아 국외연구자료 기타 Loucanova Erika, Parobek Jan, Kalamarova Martina Studia Universitatis "Vasile Goldis" Arad - Economic Sciences 발간일 : 2016-07-01 등록일 : 2016-11-16 원문링크
The paper deals with the evaluation of the perception of packaging innovations in terms of their functions through the Kano model. It focuses on the evaluation of the perception of innovation of all main seven functions of packaging, in particular on handling, protective, informative, economic, environmental, promotional and ecological packaging functions. The results indicate that the target groups interested in the new innovative packaging are mostly in age between 41 to 60 years. These groups have the highest requirements for new packaging. The innovations of handling functions of packaging have the most significant influence on the older generation. However, almost all ages categories positively recognize ecological innovations of packaging.
본 페이지에 등재된 자료는 운영기관(KIEP) 및 EMERiCs의 공식적인 입장을 대변하고 있지 않습니다.
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