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[사회] Globalisation of Media Marginalising Workers: The Case of India and Pakistan

파키스탄 국외연구자료 기타 Farooq Sulehria 경상대학교 사회과학연구원 발간일 : 2017-02-16 등록일 : 2017-05-08 원문링크

Globalisation of media, in the mainstream media discourses, has been hailed as a democratising force offering immense possibilities not merely to the countries in the global South but to subaltern and working classes, across the globe, as well. This essay deprivileges such glorifying accounts of media’s globalisation. Instead, basing on the case studies from television systems in India and Pakistan, this study argues that globalisation of media has marginalised the workers. The question of workers’ marginalisation can be approached in three ways. Firstly, the presentation of workers and content priorities on the television medium post-globalisation. Secondly, the situation of television workers themselves. Finally, the use workers can make of television’s globalisation. In terms of workers’ representation on television, this paper argues that the logic of globalisation has turned the television medium in the two countries into a middle class realm. Not merely the working class issues are ignored, the content is aimed at the affluent classes. As regards working conditions for the television workers, the globalisation of media has led to highly precarious situation. The TV workers are hired and fired arbitrarily, wages are not paid on time and unionisation is largely absent. Meantime, while working class press has been snowed under the avalanche of countless new TV channels going on air in the post-globalisation phase, workers neither in India nor in Pakistan have been able to launch their own TV channels. The phenomenal costs involved leave no scope for a weak workers’ movement to send their channels on air. Thus, by drawing workers and working class concerns into the debate on globalisation of media, this paper calls attention to a class analysis of media in this age of neo-liberal globalisation.

 

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