연구정보
[경제] Digital Advertising Guide: Recommendations on Advertising Standards in the Digital Economy
동남아시아 일반 국외연구자료 연구보고서 - APEC 발간일 : 2022-03-17 등록일 : 2022-03-27 원문링크
The Digital Advertising Guide: Recommendations on Digital Advertising Standards in the Digital Economy is a compilation of proposals resulting from the Private Public Dialogue on Advertising Standards in the Digital Economy held on 23 August 2019 in Puerto Varas, Chile.
This guide was prepared considering the interests and main instruments developed by APEC economies in commercial advertising. It addresses the main advertising practices developed in the market, recognizing that the cross-border nature of digital advertising demands constant review of the applicable provisions, both of regulation and of self-regulation in advertising.
The guide is presented as a living document, which will allow all APEC economies to participate in its continuous update, considering the advances in technology and the development of new advertising practices.
본 페이지에 등재된 자료는 운영기관(KIEP) 및 EMERiCs의 공식적인 입장을 대변하고 있지 않습니다.
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