연구정보
[경제] ShopUp: Revolutionizing the Retail Sector of Bangladesh
방글라데시 국외연구자료 연구보고서 - Academy of Asian Business 발간일 : 2022-12-21 등록일 : 2023-01-13 원문링크
The case study provides an in-depth analysis of how ShopUp has enabled MSMEs to develop and function steadily, creating vast scopes for the retail industry of Bangladesh. Targeting its activities toward the most unorganized retail sector of the Asian market, where small businesses lack technological expertise for e-business management, capital or loan procurement methods, credible sourcing products or active delivery chains, ShopUp has managed to become the top B2B e-commerce platform of the country. Therefore, the case deconstructs the service infrastructure of ShopUp and uncovers how it moved through the development timeline, transforming from a credit provider into a unique and diversified service provider that boosted the lagging retail industry’s performance by integrating f-commerce into its operations. Following this, the study identifies the major turning points in ShopUp's journey and how it converted external challenges into market opportunities. The case then delves into ShopUp’s success factors and highlights how the company’s efficient leadership team fostered relevant partnerships and focused on vertical expansions. The final section examines ShopUp’s existing issues and suggests potential alternatives to overcome the constraints imposed by those challenges. Overall, the case study demonstrates how a company may use innovative technology to expand customer scope and redefine corporate growth.
본 페이지에 등재된 자료는 운영기관(KIEP) 및 EMERiCs의 공식적인 입장을 대변하고 있지 않습니다.
