연구정보
[경제] Consumer lifestyles and ecological behavior: A study of car buyers in India
인도 국외연구자료 연구보고서 - Wiley Online Library 발간일 : 2022-07-25 등록일 : 2023-03-05 원문링크
Environmental issues have gauged the attention of marketers and researchers all around the world. Automobile industry has a major environmental impact due to fuel consumption and emissions. A threadbare understanding of the automobile buyer is necessary to better connect with consumers with changing lifestyles, attitudes, and personalities, basically to cater to their sensibilities and psyche, gradually accommodating contemporary environmental viewpoints. Marketers have religiously focused upon studying the car buying behavior and its links with lifestyles. The present study aims to offer a preview of the relationship between lifestyles and ecological behavior among urban car consumers in an emerging economy like India. The findings of the study suggest factors like need for achievement, need for uniqueness, price consciousness, and need for status affect the ecological behavior of the Indian car buyers.
본 페이지에 등재된 자료는 운영기관(KIEP) 및 EMERiCs의 공식적인 입장을 대변하고 있지 않습니다.
