연구정보
[사회] Social Proximity and Misinformation: Experimental Evidence from a Mobile Phone-Based Campaign in India
인도 국외연구자료 연구보고서 - CEPR 발간일 : 2022-06-03 등록일 : 2023-04-06 원문링크
We study how social proximity between the sender and the receiver of information shapes the effectiveness of preventive health behaviour campaigns and the persistence of misinformation. We implement a field experiment among a representative sample of slum residents in two major Indian cities characterized by Hindu-Muslim tensions. We show that informative messages are effective at improving evidence-based behavior, but not non-evidence-based behavior. These findings do not differ by social proximity, signalled by religion. However, when sender and receiver share the same religion, the intervention significantly reduces misinformation carrying in-group salience, highlighting the role of social proximity in fighting misinformation.
본 페이지에 등재된 자료는 운영기관(KIEP) 및 EMERiCs의 공식적인 입장을 대변하고 있지 않습니다.
