중남미
연구정보
[경제] Training Microentrepreneurs over Zoom: Experimental Evidence from Mexico
멕시코 국외연구자료 연구보고서 - World Bank 발간일 : 2023-09-26 등록일 : 2023-09-30 원문링크
Standard in-person business training programs are costly and difficult to scale to the millions of microenterprises in the developing world. The authors conducted an experiment to test the feasibility, cost-savings, and impact of delivering live training sessions over Zoom to microentrepreneurs in Mexico and Guatemala. This paper demonstrates that it is now feasible to recruit and train self-employed women online, covering a wide geographic area, with few technology issues. However, the cost savings over in-person classes are less than expected. Training improved business practices and performance over two months, but the impacts had dissipated within six months.
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