The present exploratory study is based on the ‘Entrepreneurial Intention Model’ and has its foundation in ‘Planned Behavioural Theory’. The main focus of the study is on measuring factors affecting Entrepreneurial Intentions among business students in Pakistan. Apart from demographics, the study is particularly focused on personal attraction, perceived social norms and perceived social behaviour. The paper is based on systematic sampling methodology and targets business graduates and nascent entrepreneurs. The study will provide useful implications for educational institutions within the field of business and management, and off course for government policy makers.