연구정보
[경제] Digital Transformation : The Case of South Indian Bank
인도 국외연구자료 연구보고서 - World Bank 발간일 : 2021-03-15 등록일 : 2021-04-02 원문링크
In 2016, South Indian Bank (SIB), a mid-sized private bank (currently third largest in southern India), looked to transform its retail and small and medium enterprise businesses (SMEs). SIB’s transformation strategy focused on improving its digital channels and processes in order to drive customer engagement and mobilize deposits. To better ensure successful implementation of this strategy, SIB partnered with International Finance Corporation (IFC). IFC developed a shareholder value creation program and helped management identify opportunities to boost acquisition and usage of both current and savings accounts and to grow the bank’s portfolio. The strategy leveraged technology and digital channels to target retail and SMEs as well as opportunities with microentrepreneur and women-owned businesses. An additional goal of this transformation was to improve efficiency and support growth by reducing the weight of transactions on SIB’s branch network.
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