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연구정보

[경제] Brand Bhutan and the Political Economy of Sustainable Tourism Development

부탄 국외연구자료 연구보고서 - Spring Nature 발간일 : 2022-04-08 등록일 : 2022-09-07 원문링크

Bhutan’s unique status as one of the original sustainable tourism destinations provides a rare opportunity to explore the political economy of tourism development. Founded on the philosophy of Gross National Happiness, Bhutan’s modern economy and tourism sector are embedded in the contemporary paradoxes of sustainable development. This chapter responds to gaps in the literature on the political economy of tourism development, exploring Bhutan’s tourism sector as it helps to articulate the tensions between sustainable tourism and sustainable development. Using secondary literature, government and trade reports as well as secondary field survey data, our study investigates distributional inequities in Bhutan’s tourism sector. Our study found that the benefits of the tourism sector in Bhutan are unevenly distributed and, more significantly, that existing data may not allow us to adequately measure, assess, and make recommendations for improving sustainability in the sector. We conclude with recommendations for redressing inequities in the context of Bhutan’s tourism sector as well as provisional considerations about the need for better means of accounting for the diverse, and often competing, demands of sustainable development.

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