Kothari (2010) speaks of executive greed, and here, the practitioners/academicians examine those leaders/managers who embrace and practice the value of integrity from the Confucian perspective in South East Asia, more so, in the Brunei context. With inputs and feedback from various respondents and with the use of Chinese sayings and proverbs, the authors present and interpret the Confucian value of integrity. From Confucius comes the emphasis on leadership with integrity which is identified with positive, harmonious relationships as well as the values of benevolence and reciprocity that bring many benefits to business prosperity. The practice of Confucian teachings can bring much peace, learning, and growth for business sustainability.