This paper intends to understand the characteristics of Islamic Revivalism, Islamization and its cultural meanings in Contemporary Malaysia. It focuses on the change of the characteristic of the Malay Islam and society. It draws the attention to the characteristics of Islamization in Malay society and its change in the Islamic doctrines and principles, and reveals the cultural meanings of Islamic Revivalism in Contemporary Malaysia. The spread of Islamic Revivalism has been happened dramatically since the early 1970s, when the Islamic revival movement begins with the enormous change of the Malay society and culture. Islam has been a dominant feature of religious and everyday life in the Malays which have been influenced by the various and complex processes of Islamic Revivalism which was symbolized by the emergence of `dakwah(originally calling Islam in Malay) movement. The dakwah movement aimed to propagate Islamic principles and values to Malay muslims. It was in this context that Islamization has been accelerated in Malaysia with an increasing political and cultural significance. Now it becomes one of the most important decisive factors on the direction and scope of cultural changes in Malaysia. As I showed that according to the development of Islamization processes, in many cases, for example, the case of Islamic discourse on Malay Muslim women, Anwar episode, and Islamic discourse on political arena, the binary opposition or conflict between UMNO and PAS among the Malays have been intensified. Most Malays have split into two political factions in conflict with each other. And the process of Islamization had contributed to the extension of the Islamic norms and principles. The different interpretation or understanding of Islamic principles and norms among the Malays has an impact on intensification of political opposition between them. Nowadays, it is difficult to predict what the Malay Islam in Contemporary Malaysia should be in the near future. However, it seems that the process of Islamization in Malaysia is toward the intensification of the Islamic principles and values by the ulama and religious intellectuals, but the characteristics of Islam in Malaysia is changed by the political, economic, socio-cultural change of Malay society and Malays` attitude and value on Islam.