연구정보
[기업] The Effect of Management Capability on Product Innovation for SMEs in Indonesia
인도네시아 국외연구자료 연구보고서 - Scitech Research Organisation 발간일 : 2024-05-01 등록일 : 2024-05-03 원문링크
Small, and Medium Enterprises (SMEs) are the backbone of the national economy. The increase in the
number of SMEs in Indonesia must be accompanied by an increase in product innovation performance.
Innovating products means contributing to the creation of competitive advantage, increased efficiency,
and increased competitiveness, thus helping to ensure future performance. Bringing innovation to MSME
products requires an effort to present creative visualization activities of concepts, plans, and ideas,
represented in sketches and provide instructions on making something that does not yet exist, or so-called
design management capability. This research investigated the extent to which the influence of the design
management capability of MSME activists in Indonesia could contribute to presenting innovative products.
This research provided a novelty to the construction of design management capability that combined the
dimensions of previous research. The data collection method employed a questionnaire, with 360
respondents selected through the purposive sampling technique. Using Structural Equation Modeling
(SEM) with AMOS 24 tool, the results of this study indicated that design management capability had a
significant effect on product innovation.
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