러시아ㆍ유라시아
연구정보
THE IMPACT OF REWARD AND COERCIVE POWERS ON COMPLIANCE AND CONFLICT: TAKING KAZAKHSTAN TOBACCO INDUSTRY AS AN EXAMPLE
카자흐스탄 국외연구자료 기타 Pletenaya Y, Guo Y Meždunarodnyj Naučno-issledovatelʹskij Žurnal 발간일 : 2016-10-14 등록일 : 2016-10-14 원문링크
This paper tests the effects of reward and punishment powers exercised by power holder on weak partner’s compliance and channel conflict in the context of marketing channel in Kazakhstan in the setting of tobacco company and their retailers. In this study we found that usage of both reward and coercive powers by power holder have negative impact on compliance and on channel conflict.
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