아프리카ㆍ중동

East Asian countries like China and Korea are increasingly becoming the favourite study abroad destination for most African students. We made an attempt to analyse the motivations behind Ghanaian and Kenyan students' choice of Korea as their destination for higher education using the push-pull travel motivation framework. The results from the pull factor analysis show that Korea's global reputation for academic excellence and the availability of scholarship opportunities constitute the major motivations for African students to study in Korea. Seeking new culture emerged as the most significant push travel motivation for Ghanaian and Kenyan students studying in Korea. We believe that the results from this study could serve as a blueprint for both the government and other related agencies in Korea that have been charged to increase as well as sustain the population of international students.