This paper discusses the representation of mass tourism in Michel Houellebecq’s Plateform (2001) in relation to the concept of “non-place” defining the “supermodern” spaces proliferating in the globalized world deprived from historical, identitary and relational values. As the universe of tourism is the central element of the novel’s plot, we shall look at how it takes the form of a dysphoric configuration of a certain idea of travel, and how the language of simulacra, in which hotels airports constitute transfer platforms of the same capitalistic order, is sustaining it. Through the analysis of the production and consumption mechanisms of adventure circuits and vacation clubs, that slip inside the field of sexual tourism in Thailand, this book exposes ironically an alienated occidental society looking for an escape to everyday life in exotic destinations and à la carte sojourns.