중동부유럽
연구정보
Social Marketing Analysis of Attitude Toward Compulsory Earthquake Insurance in Turkey(Türkiye’de Zorunlu Deprem Sigortasına Yönelik Tutumun Sosyal Pazarlama Kapsamında Analizi)
튀르키예 국외연구자료 기타 Gülnil AYDIN Celal Bayar University 발간일 : 2016-09-28 등록일 : 2016-09-28 원문링크
This study aims to explore the reasons behind the low-level purchases of compulsory earthquake insurance policies in Turkey. Based on online surveys with 667 people the findings of the study point out that there is a major communications gap to be filled in by the authorities and the insurance companies. The findings of the study also show that in addition to the demographic variables the personality characteristics of people also influence the attitude towards and the purchasing of compulsory earthquake insurance policies
본 페이지에 등재된 자료는 운영기관(KIEP) 및 EMERiCs의 공식적인 입장을 대변하고 있지 않습니다.
| 이전글 | AN ASSESSMENT ON BILATERAL ECONOMIC RELATIONS TURKEY & AZERBAIJAN | 2016-09-28 |
|---|---|---|
| 다음글 | Evolution of Real Earnings to Residents` Deposits According to Maturity during t... | 2016-09-28 |
