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Scott A. Hipsher.Business Practices in Southeast Asia: An Interdisciplinary Analysis of Theravada Buddhist Countries.London: Routledge, 2010, 207p.Juliane Schober.Modern Buddhist Conjunctures in Myanmar: Cultural Narratives, Colonial Legacies, and Civil Society.Honolulu: University of Hawaiʻi Press, 2011, 248p.

미얀마 국외연구자료 기타 KAI CHEN Southeast Asian Studies 발간일 : 2010-05-13 등록일 : 2016-11-23 원문링크

An image come to mind when talking about Theravada Buddhist countries of Southeast Asia: devout monks who dwell in the remote wilderness or forest dwellings and care no more about the secular world. Business Practices in Southeast Asia by Scott A. Hipsher and Modern Buddhist Conjunctures in Myanmar by Juliane Schober succeed in re-examining something we think we know about the Theravada Buddhist countries of Southeast Asia (i.e., Cambodia. Myanmar, Laos, and Thailand), and providing readers with a better understanding of the four countries in which Theravada Buddhism has significant economic and political power.

Business Practices in Southeast Asia explores the cultural features that are influenced by Theravada Buddhism in entrepreneurial behavior and business practice in these four countries. This book has 12 chapters. Chapters 1–2 overview Theravada Buddhists and the impact of Theravada Buddhism in the four countries. In Hipsher’s words, Theravada Buddhism does “bind the nations together in a way that makes this a distinctly recognizable region” (Hipsher, p. 16). Chapters 3–6 successively examine the extent to which companies in the four countries are influenced by Theravada Buddhism. Chapters 7–10 explore features of companies in Theravada Buddhist countries of Southeast Asia, such as business strategies, tactical management, marketing, finance, labor relations, and so on. In the final two chapters, Hipsher stresses the interconnections that exist between secular politics and Theravada Buddhism, and then predicts future trends. In the words of Hipsher, companies in the four countries of Theravada Buddhism will “continue to be influenced by Theravada Buddhist values,” while “increasingly use globally available technology” (Hipsher, p. 179).

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