The Asia-Pacific region is already the fastest growing e-commerce marketplace. The region covers 43% of the global share of the e-commerce market with a value of $1 trillion in e- commerce transactions. In this context, those countries in the region which will succeed in implementing a conducive environment that can leverage on digital trade are set to benefit the most from the value created by the digital economy. The Philippines is one of these countries.
The analysis is based on the measures listed in the database of the Regional Digital Trade Integration Index (RDTII), on the country study on digital trade integration in the Philippines developed by the Philippine Institute for Development Studies (PIDS) and on other recent reports on digital trade strategy in the Philippines. While the Philippines overall has a strong environment for digital trade, to fully harness the potential of digital trade for its economy, the government has a strong role to play to implement conducive policies. The policy actions included in this national action plan cover six main areas: (i) public procurement, (ii) foreign direct investment, (iii) telecommunication infrastructure, (iv) data retention policies, (v) intermediary liability, and (vi) import and certification of digital goods. In addition, the report presents a brief section (section vii) on complementary policies covering human capital and digital skills, startups, collaboration with the private sector and enhancement of data collection. Finally, the report concludes with a reference to trade negotiations at plurilateral and multilateral levels which might be of relevance as a leverage to lift some of the restrictions identified in the analysis.