아프리카ㆍ중동
연구정보
[경제] Women and e-commerce in Africa
아프리카ㆍ중동 일반 국외연구자료 연구보고서 International Finance Corporation 발간일 : 2021-05-26 등록일 : 2021-07-05 원문링크
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The report Women and E-commerce in Africa is the first large-scale use of platform data in the region to inform the extent of women’s participation on e-commerce and how online platforms can benefit women business owners.
Developed in partnership with the European Commission, with funding from the Umbrella Fund for Gender Equality and data from one of Africa’s largest platforms, Jumia, the report shows that closing earnings gaps between men and women on e-commerce platforms could add nearly $15 billion to the value of the African e-commerce market.
Achieving such gains will require proactive efforts by e-commerce platforms, investors and policymakers, to not only increase the number of women selling online, but also support their growth, including entry into higher-value segments on e-commerce platforms.
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