러시아ㆍ유라시아
연구정보
[보건] Mass Messaging and Health Risk Reduction : Evidence from COVID-19 Text Messages in Tajikistan
타지키스탄 국외연구자료 연구보고서 - World Bank 발간일 : 2021-08-23 등록일 : 2021-09-05 원문링크
Can mass public health messages change behavior during a crisis? This paper assesses the impact of a COVID-19 focused text-messaging campaign launched in May 2020 with the Ministry of Health and Social Protection of Tajikistan to encourage compliance with risk reduction measures. The initiative sent a series of informational messages to about 5.5 million mobile phone subscribers and reached at least one member of more than 90 percent of the country’s households. An individual fixed effects estimator is used to measure changes in reported behavior after a respondent lists text messages as a primary source of information about COVID-19, or alternatively when reporting an official text message in the past week. Listing text messaging as a primary source of information increased the number of reported behaviors by 0.15 units (p = 0.000) and receiving an official text message in the past week increased the number by 0.47 units (p = 0.000). These effects were driven by more positive responses for wearing masks, reducing visits with friends and relatives, reducing travel, practicing safer greetings (such as fewer handshakes), and safety-related changes at work. The results suggest that text messaging–based public health messaging was a cost-effective means of increasing awareness in a large and geographically dispersed audience during the COVID-19 pandemic and that the program led to an increase in self-reported risk reducing behaviors.
본 페이지에 등재된 자료는 운영기관(KIEP) 및 EMERiCs의 공식적인 입장을 대변하고 있지 않습니다.
| 이전글 | [농업경제] Tajikistan Agrifood Sector and Public Expenditure Review | 2021-07-24 |
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| 다음글 | [경제] Republic of Tajikistan: 2013 Article IV Consultation-Press Release and Staf... | 2021-09-12 |
