연구정보
Need for Service Design Development for Sustainable Rural Tourism in Azerbaijan
아제르바이잔 국외연구자료 기타 Heikkilä Jonna, Poladova Aytan, Kääriä Juha Baltic Journal of European Studies 발간일 : 2014-01-01 등록일 : 2016-03-10 원문링크
‘Development of Sustainable Entrepreneurship and Support of Local Handicrafts in Rural Azerbaijan’ is a joint effort between the Turku University of Applied Sciences Ltd. and Sustainable Future in Finland and Ekoloji Tarazliq NGO as a local partner, with the aim of creating rural businesses and services in order to attract tourists to the three project areas. Thus far, most of the tourists in Azerbaijan have been business travellers staying in the capital, Baku. The project (implemented in 2012-2014) has introduced PPP or public-private partnership approaches in the promotion of sustainable tourism through the involvement of various stakeholders from small-scale entrepreneurs to national level authorities. The most important stakeholder groups are the local communities, entrepreneurs, handicraft masters, and owners of households providing accommodation services to travelers.