러시아ㆍ유라시아

One of the objectives of public administration is stated – influencing the public consciousness to form values and world view, attitude of the people towards rules of law and public authorities. Propaganda is an effective means of organizing such influence. It’s proved that propaganda is a specially organized process of presenting information aimed at the assimilation of declared by the state system of moral and legal norms and values as well as social and political views by the public consciousness. Propaganda is a means of state ideology, therefore it includes value attitude to the historical, political, social and economic processes; evaluation of historical development models and the balance of political forces; attitude to legally protected values, state authorities and law enforcement agencies, criminal behaviour. The following subjects of propaganda are recognized: state, public authorities, mass media, civil society actors (political parties, trade unions, public and religious associations and foundations, national diasporas, etc.). Their information and communication activities meet the national interests declared officially. The objects of propaganda are public consciousness, the system of spiritual values, worldviews, social and political views and attitudes, as well as the historical memory of the people. The state is the source of propaganda views and ideas. It acts as methodologist of propaganda activities, developing the concept of propaganda on the basis of state ideology, and ensuring its implementation through executive and administrative authorities, political, public and other institutions. The state creates the mechanism and appropriate conditions for propaganda influence, using administrative, economic, personnel and other resources.